BA (Hons) Marketing Management - 24 months
The BA (Hons) Marketing Management programme provides a comprehensive understanding of marketing principles and practices. This online course is tailored for those seeking to excel in the dynamic world of marketing, equipping students with both theoretical knowledge and practical skills. Over the duration of 24 months, learners will engage with a diverse curriculum that covers key areas of marketing management, consumer behaviour, and digital strategy.
This undergraduate degree is designed to meet the evolving demands of the marketing industry. Students will explore various marketing channels, strategic planning, and the impact of digital transformation on consumer engagement. The flexible online format allows for a tailored learning experience, making it accessible for individuals balancing work or personal commitments. Throughout the programme, learners will develop critical thinking and analytical skills essential for creating effective marketing strategies. By integrating case studies and real-world applications, students will gain insights into contemporary marketing challenges and solutions, preparing them for a successful career in this field.
- - Understand key marketing concepts and theories
- - Create and evaluate effective marketing strategies
- - Analyse consumer behaviour and market trends
- - Utilise digital marketing tools and techniques
- - Demonstrate strong communication and presentation skills
- - Flexible online learning to fit your schedule
- - Develop critical marketing skills applicable to various industries
- - Engage with experienced faculty and industry professionals
- - Access to a range of online resources and tools
- - Networking opportunities with fellow marketing students
- - Understand key marketing concepts and theories
- - Create and evaluate effective marketing strategies
- - Analyse consumer behaviour and market trends
- - Utilise digital marketing tools and techniques
- - Demonstrate strong communication and presentation skills
- - Introduction to Marketing Principles
- - Consumer Behaviour
- - Digital Marketing Strategies
- - Marketing Research Techniques
- - Brand Management
- - Strategic Marketing Management
- - Marketing Communications
- - Ethics in Marketing
- - A minimum of two A Levels or equivalent qualifications
- - Relevant work experience may be considered
- - English language proficiency (IELTS 6.0 or equivalent) if applicable
- ◎ Course Title: BA (Hons) Marketing Management - 24 months: The Role of Data Analytics in Modern Marketing
- ◎ Course Title: BA (Hons) Marketing Management - 24 months: The Importance of Digital Marketing in Today's Business Landscape
- ◎ Course Title: BA (Hons) Marketing Management - 24 months: Strategies for Effective Brand Management
- ◎ BA (Hons) Marketing Management - 24 months: Understanding Consumer Behaviour in a Digital Age
- ◎ BA (Hons) Marketing Management - 24 months: Navigating the Future of Marketing