BA (Hons) Marketing Management - 36 months
The BA (Hons) Marketing Management programme is designed for those aspiring to excel in the dynamic world of marketing. This online course offers flexibility, allowing you to balance your studies with personal and professional commitments. Throughout the 36-month programme, you will explore various aspects of marketing, including digital marketing, consumer behaviour, and strategic marketing management. Our curriculum combines theoretical knowledge with practical application, ensuring you develop a comprehensive understanding of marketing principles. You will engage in real-world projects and case studies, enabling you to apply your learning in a practical context. The course emphasises critical thinking, creativity, and analytical skills, preparing you for the challenges of the marketing industry.
The BA (Hons) Marketing Management programme encompasses a thorough exploration of contemporary marketing practices. You will learn how to create effective marketing strategies, understand consumer needs, and utilise digital tools to reach target audiences. The course is structured to provide both theoretical insights and practical skills necessary for success in various marketing roles. With a focus on the latest marketing trends and technologies, this degree will equip you with the knowledge to adapt to an ever-changing environment. You will also have the opportunity to work on live projects and collaborate with industry professionals, enhancing your learning experience and employability.
- - Understand fundamental marketing concepts and theories
- - Develop effective marketing strategies and campaigns
- - Analyse consumer behaviour and market trends
- - Utilise digital marketing tools and techniques
- - Enhance communication and presentation skills
- - Flexible online study to fit your lifestyle
- - Comprehensive curriculum covering key marketing principles
- - Opportunities for real-world application through projects
- - Access to industry insights and networking opportunities
- - Development of critical thinking and analytical skills
- - Understand fundamental marketing concepts and theories
- - Develop effective marketing strategies and campaigns
- - Analyse consumer behaviour and market trends
- - Utilise digital marketing tools and techniques
- - Enhance communication and presentation skills
- - Introduction to Marketing Principles
- - Consumer Behaviour
- - Digital Marketing Strategies
- - Marketing Research Methods
- - Brand Management
- - Strategic Marketing Management
- - Marketing Communications
- - International Marketing
- - Data Analysis for Marketing
- - A-levels or equivalent qualifications
- - Mature students with relevant work experience are encouraged to apply
- - Basic computer literacy and internet access
- ◎ BA (Hons) Marketing Management - 36 months: The Importance of Ethical Marketing Practices
- ◎ BA (Hons) Marketing Management - 36 months: Understanding the Role of Data Analytics in Marketing
- ◎ BA (Hons) Marketing Management - 36 months: The Impact of Social Media on Marketing Strategies
- ◎ BA (Hons) Marketing Management - 36 months: Navigating the Evolving Landscape of Consumer Behaviour
- ◎ BA (Hons) Marketing Management - 36 months: Exploring the Future of Marketing in a Digital Age